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January Digital’s focus will be on consolidating Amika’s media efforts to deliver smarter, more specific strategies that drive revenue growth.
January 30, 2025
By: Lianna Albrizio
Associate Editor
Haircare indie Amika has appointed January Digital as its Media Agency of Record. January Digital took the reins of the media business in January to create and execute a full-funnel marketing strategy across social, video, search and CTV, while connecting DTC, retail, wholesale and Amazon. “Our mission has always been to create joy through haircare, and this partnership with January Digital allows us to scale that mission in exciting new ways,” said Chelsea Riggs, CEO of Amika. “By consoli...
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